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IGTV-What is IGTV (Instagram TV) and how to use it?


IGTV is a way of uploading videos between 15 seconds and 10 minutes in length. Some verified and large accounts are able to upload videos up to 60 minutes in length, however. All IGTV videos are meant to be viewed vertically, so only videos between the ratios 4:5 and 9:16 are allowed. In order to upload videos to IGTV app, you need to first create a channel.

How To Find IGTV Videos?

There are a few different you can find IGTV videos. Originally, Instagram had an IGTV button that users could access from the home screen. However, Instagram determined that few people we’re actually clicking that button so they removed it in early 2020.

Now, you can now different options for finding IGTV videos. You can browse IGTV videos from the Explore Page.

After clicking on the IGTV button on the explore page, Instagram will curate a page of videos for you. You can also search for a video by searching for the creator or Instagram user name.

You can likewise discover IGTV videos by the in-feed . In 2019, Instagram additionally added the capacity to post 1-minute sneak peaks of IGTV videos in the feed. At the point when you advance IGTV recordings in the feed, your followers will see a brief review, at that point toward the finish of that minute, the video will respite and supporters should tap the Keep Watching catch to keep watching the full video in IGTV.

The preview for the video will remain on your Instagram page.

You can see the distinction by the IGTV icon in the top corner.

So on the off chance that you do decide to advance your IGTV videos in the feed, make certain to focus on the video cover photograph and your posting time. As per Instagram, “With IGTV sneak peaks in feed, we’re making it significantly simpler to find and watch the most recent video content from your most loved follows.” Instagram additionally noticed that since rolling out that improvement in February 2019, they’ve seen “watchers investing more energy with IGTV and a flood of new unique substance from creators all things considered.

Also, in 2020, Instagram refreshed IGTV so users can share videos in their accounts. At the point when clients share their IGTV video to their story, the initial 15 seconds will play consequently and clients can add a swipe up connection to see the remainder of the video. You don’t require 10,000 followers to get that swipe up alternative for IGTV recordings by the same token!

The IGTV App

And of course, if you a huge IGTV fan or creator, you can download the IGTV app.

Subsequent to marking onto the application, you’ll be taken to your IGTV Home Page. This page records Creators You Follow at the top in a story-like plan. You can click any of those users to be taken to their IGTV Home Page or you can look down to see late IGTV videos from creators you follow.

Regardless of how you get, when you’re watching a full IGTV video, you can draw in with it, similarly as you would with a standard Instagram post, by liking, commenting, saving and sharing it.

Now, you may be believing that IGTV is cool yet what are you expected to try and utilize it for?

Video is getting increasingly more essential to advertisers and private companies. The normal individual watches over 90 minutes of online video content each day and 78% of advertisers say video content gives them a decent ROI.

Video is viable at building up an association and recounting a story. Since people are visual animals, obvious signals can help the reliability of your image. Video is simple for your adherents to devour and it’s turning into a favored strategy for content with 85% of individuals saying they’d prefer to see more video content from brands.

The details obviously show that video content ought to be a major piece of your content promoting and social media strategy! Instagram TV makes it simple to begin utilizing video in your web-based media advertising.

How To Create An IGTV Channel

Now, let’s say you’ve taken some time to explore IGTV and you are hooked because you know you can create fun and engaging Instagram videos for your followers.

It’s an ideal opportunity to make your own channel! On the off chance that you haven’t made your channels, it’s similarly as simple to do as such all things considered to watch IGTV.

In the event that you click the “Browse” button, IGTV pulls up the menu and there’s a little stuff button close to the hunt bar. When you click that button, you’ll be brought to a page to make your channel. With only a couple fast snaps, your channel will be set up and prepared for videos.

igtv app

How to Upload IGTV Videos

Before you upload your IGTV video, you need to doublecheck Instagram’s IGTV video prerequisites.

Videos should be at any rate one minute long and IGTV videos can be as long as 15 minutes while uploading from a cell phone or an hour while transferring from a desktop

Regardless of the length of the video, recordings should be in MP4 file format.

You can upload either vertical videos (with an angle proportion of 9:16) or a horizontal video (with a perspective proportion of 16:9).

You can upload IGTV recordings through mobile or web.

How to Upload an IGTV Video from Mobile

From the Instagram app, you can click the “+” button in the upper left corner of your account.

igtv app

Then, choose “IGTV Video” in the pop up at the bottom of your screen.

From there, Instagram will pull up the videos from your phone. If any of the videos don’t meet the requirements, you won’t be able to click on them to upload them. Remember, videos upload from a mobile phone must be between 1 minutes and 15 minutes in order to be able to upload.

igtv app

After you click the video you need to transfer, you’ll have the option to see the video and afterward you’ll click “Next.” After that, you’ll have the option to pick the Cover Photo for your video. You can either pick a still from the video or upload a custom cover photograph. The cover photograph is the thing that will show on your Instagram feed and your IGTV profile.

After you pick your cover photograph and snap “Next,” you’ll enter your Title and Description, pick on the off chance that you’d prefer to add the video to a series, and pick your sharing choices. Instagram permits you to Post a Preview to your feed and, if your Instagram account is connected with your Facebook page, you’ll have the alternative to make your video visible on Facebook. From that point, you can post!

How to Upload an IGTV Video from Desktop?

To upload an IGTV video from your desktop, head to in your browser and sign in to your Instagram profile. Then head to your Instagram profile and select the IGTV tab. Afterwards you can click the “Upload” button.

You’ll be able to upload your video (up to 60 minutes long), enter your title and description, choose your cover photo, choose where your video will show and post your video.

igtv app

What to Post on IGTV?

Making quality video content isn’t so troublesome. You can film directly from your iPhone or Android. At that point, you can utilize free video editing applications like Inshot or Cute CUT to alter cuts, add channels, text or stickers to your video. .

Initially, IGTV was intended to be just for portrait videos. In any case, most creators struggled to create records in a format that wasn’t effectively repurposed for different stages. Since Instagram will in general advance to address the issues of its creators, they changed the necessities to horizontal videos. This is simply one more sign that Instagram needs clients to utilize this feature, regardless of what design they film recordings.

However, before you start creating videos, you ought to consider what type of content you need to share. Very much like each online media include, you ought to consider how IGTV recordings will assist you with accomplishing your business objectives. Here are a few thoughts:


Tutorials are ideal for long-form video content. You don’t have to feel hurried when sharing a procedure or a how-to. Try not to be hesitant to share your character as well! Video is prime for flaunting what your identity is. This is the way you stand apart from the group and separate yourself from the individuals who show comparative themes or substance.

Educational Videos

Use these videos to answer frequently asked questions or address more in-depth questions about your product or services. In the example below, this realtor shares a very popular homebuying question.


Show your audience how the magic happens! Disney took this quite literally but you can show how you create a certain product, the workflow on your team or what’s happening at the office or with your team.

Product demos or sneak peeks

Product demos or sneak peeks are the perfect opportunities to generate buzz before a big launch or upcoming sale. You can address FAQs, show your audience how to use your product or share some tips and hacks that will make their lives easier or help them use your products better.

Team introductions or Q&As

Get personal with your audience and show the people and personalities who keep your business running! People connect with people so don’t be afraid to share yours!

Create a Series

Series are one of the most popular trends on Instagram TV. Create a series of videos on a specific category or theme. It’s a perfect way to stay consistent and grow your audience with every new video.


If you’re a podcaster or YouTuber, you can use Instagram TV to share and promote your interviews. To increase your reach, tag the interviewee in your post and your story.


Instagram TV is as yet advancing yet the most recent couple of years have shown us that Instagram is focused on rolling out the improvements they need to get users to utilize this feature.

In the event that IGTV isn’t a isn’t a part of the strategy just yet right now, it very well may be an ideal opportunity to venture into the highlight and become a video star. Or if nothing else consider how you can add it to your content strategy and improve your online media presence with video.

We’d love to hear from you! It is safe to say that you are utilizing IGTV app yet? Do you have a most loved IGTV channel?

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