Netflix is apparently planning to introduce an ad-supported membership tier shortly, despite CEO Reed Hastings’ firm stance that the streaming giant shouldn’t compromise its service with advertisements. The impending ad-supported tier was initially reported about last month, although Netflix at the time declined to confirm the information.
Co-CEO Ted Sarandos, who recently made a visit to the Cannes Lions advertising festival, confirmed the reports and declared that the business will soon provide a more reasonably priced subscription plan with advertisements to draw in new clients.
You’ll be relieved to learn that Netflix won’t be adding advertising everywhere if recent rumors regarding the streaming service’s introduction of adverts have you concerned. Users who choose the next subscription plan will have their access to adverts limited. Netflix commercials won’t bother you if you have a more expensive membership tier. In addition to reiterating that the new tier would be financed by advertisements. Sarandos disclosed that Netflix is now in discussions with possible ad-sales partners.
What you will see here?
What is the price of the Netflix ad-supported tier?
Unfortunately, the cost of the advertisement tier is also still unknown. Although we are aware that users of the Basic, Standard, or Premium plans will not see advertisements, an ad-supported plan’s main purpose is to allow for a lower subscription fee.
The following are Netflix’s current pricing details:
- Netflix Basic costs $9.99 or £6.99.
- Netflix Premium costs $19.99/£15.99, while
- Netflix Standard costs $15.49/£10.99.
Early this year, Netflix plans saw price increases of a few dollars or pounds on almost every plan.
If Netflix adopts this practice for the ad-supported tier, it may charge roughly $5.99/£2.99 per month, as each plan has a $4/£4 difference between them. We anticipate that the new Disney+ tier will cost roughly $5 as well.
Of course, the new strategy might differ from the more expensive ones in various ways. The existing tiers, for instance, have different levels of video quality. Additionally, the amount of concurrent streams varies depending on the tier, with the lowest plan perhaps just supporting a single screen. And these elements could affect how much the new ad-supported tier costs.
Which nations will Netflix’s ad-supported tier debut in?
Where the ad-supported tier may debut has not been disclosed by Netflix. Given that the USA is the home of Netflix and has a sizable user base, we believe it to be one of the top priorities. Additionally, Disney+ might focus on this area initially.
Once the business has figured out how it will handle advertisements in each location, it is expected to be expanded to additional nations, with the UK almost certainly being among the first.
When will the ad-supported Netflix tier be available?
Ted Sarandos, co-CEO of Netflix, stated during the Cannes Beasts advertising festival on June 23, 2022, that adverts will be coming to Netflix, although he did not provide a timeframe.
When co-founder and co-CEO Reed Hastings first proposed the idea back in April, he suggested that it might take at least a year or two before it launched.
A faster schedule does make sense, especially in light of Netflix’s declining stock price. Additionally, it would directly test the new tier against a comparable new Disney+ product.
Which Netflix subscription plan is the best?
The all-purpose Standard account is the most widely used Netflix package. Two simultaneous streams, two devices that may be registered for downloads. And a considerable rise in your resolution is all improvements over the Basic plan. You may stream in High Def, which is up to 1080p, on Netflix Standard.
What is the Netflix price structure?
The Basic plan for Netflix costs $9.99 per month, the Standard plan is $15.99, and the Premium plan is $19.99 per month. The monthly price for the Blu-ray plan and the Standard DVD is $9.99, while the Premier plan’s price is $14.99. You may be able to access streaming on many screens simultaneously, depending on the Netflix subscription you select.
Is paying Netflix yearly less expensive?
Even though the Netflix tier is now more costly than it ever was, there are still three different subscription options to choose from. You might be curious about Netflix’s yearly payment option, as you are with most subscriptions. A year-long plan is more expensive than a monthly one.
Conclusion
Despite Stranger Things season four’s overwhelming popularity. Netflix memberships are on the decline, and the company has let go of 300 employees. So it comes as no great surprise that the streaming service intends to introduce a less expensive, ad-supported package.
It makes logic and should entice many to move (or join up) and accept they’ll have to watch advertising in return for a cheaper monthly subscription given that many people are now trying to save as much money as possible.
Read more:
