Meta to Launch Smartwatch and Updated Smart Glasses
Meta, the tech giant formerly known as Facebook, has ambitious plans to launch a smartwatch boasting health tracking and artificial intelligence features later this year. Additionally, the company will be introducing an updated version of its Meta Ray-Ban Display smart glasses, as reported by The Information. This move is set to reinforce Meta’s presence in the wearables market, while also providing a glimpse of its augmented reality (AR) and mixed reality (MR) aspirations.
Meta’s Foray into the Smartwatch Arena
Meta’s upcoming smartwatch, code-named Malibu 2, is not the company’s first attempt in this technology space. In 2022, Meta had to abort an earlier smartwatch project due to technical difficulties and the necessity for cost-cutting measures. However, if Malibu 2 comes to life as planned, it will certainly heat up competition in the smartwatch industry, particularly against Apple. The tech titan has been rumored to be developing its own pair of AI smart glasses, set to launch next year, which could provide a direct challenge to Meta’s glasses lineup.
But the competition doesn’t stop there. Other prominent tech companies such as Google, Garmin, Samsung, and Fitbit, already have a strong foothold in the smartwatch market, which means Meta would also need to vie for users’ wrist space against these established brands.
Success of Meta’s Ray-Ban Display Glasses
The Malibu 2 smartwatch announcement comes in the wake of Meta’s launch of its Ray-Ban Display AR glasses in 2021. The glasses, equipped with a neural wristband for gesture controls, were met with such high demand that the company had to halt its international launch due to limited inventory. With the introduction of the Malibu 2 smartwatch, it’s possible that the neural wristband could be replaced, paving the way for even greater technological advancements.
Looking Ahead: Meta’s Mixed Reality Plans
While the smartwatch and updated glasses are certainly big news, they are just a part of Meta’s larger AR and MR roadmap. The company is reportedly working on a pair of mixed reality glasses, code-named Phoenix. However, the launch of this product has been pushed back to 2027 as Meta refines its AR and MR strategies.
With these developments, Meta continues to prove itself as a technology powerhouse, constantly pushing the envelope and shaping the future of wearables, AR, and MR technology. As we anticipate the arrival of the Malibu 2 smartwatch and updated Meta Ray-Ban Display glasses, we can only imagine what other revolutionary products Meta has in store.
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