Bluesky Introduces AI App ‘Attie’ for Custom Feed Building
The Bluesky team is back with another innovation, but this time it’s not just another social network. They’ve introduced Attie, an AI assistant that enables users to design their algorithms, create custom feeds, and hopefully, in the future, code their apps. This development was made public at the recent Atmosphere conference by Bluesky’s former CEO, Jay Graber, now Chief Innovation Officer, and CTO Paul Frazee.
Unlike the Bluesky app, Attie is a standalone product. “We’ve launched a lot of things inside Bluesky — Starter Packs and custom feeds, and all those kinds of things. This is a standalone product, and it’s the first one that’s built by Jay’s new team,” explains interim CEO Toni Schneider.
ScreenshotImage Credits:Attie from Bluesky
How Does Attie Work?
Attie allows users to build their custom feed by typing commands in natural language, akin to chatting with an AI chatbot. To use the app, users sign in with their Atmosphere login (which includes Bluesky), and Attie will immediately understand the user’s preferences, interests, and more, due to data sharing across apps in the Bluesky ecosystem.
Users can ask Attie questions, such as what posts they might want to see or repost, thereby enabling them to curate a custom feed personalized to their preferences. According to Schneider, the goal is to make it easy for more people to build on top of the Atmosphere without requiring any coding skills.
Although Attie is an AI product, Schneider emphasizes its human-centric approach. “We think AI is a very powerful technology, but we want to make sure that we use it to build things that really benefit people,” he says.
The Future of Attie
In its initial stage, Attie will be used to build and view feeds, which will later become available within Bluesky or any other atproto app. The long-term plan is to allow Attie’s users to code their social apps and build tools for other users.
ScreenshotImage Credits:Attie from Bluesky
Graber and her team started working on the app a few months ago, around the time she decided to step away from running the company and focus more on product development. Schneider says her decision to shift focus was driven by her desire to build more and not be tied down by the operational aspects of the company.
AI for the People, Not Platforms
Graber criticizes the current use of AI by major platforms, arguing that it serves their interests more than those of their users. In her announcement of Attie, she stated, “We think AI should serve people, not platforms. An open protocol puts this power directly in users’ hands. You can use it to build your own feeds, create software that works the way you want it to, and find signal in the noise.”
The announcement of Attie was followed by the news of Bluesky securing $100 million in additional funding, providing the company with a three-plus year runway. It also signifies Bluesky’s commitment to continue offering its services and tackling challenges like adding privacy controls to the protocol and monetizing the social network of 43.4 million users.
No Crypto Integration
Despite the financial backing from multiple crypto investors, Schneider assures that there are no plans for any crypto integration. He explains that these investors are attracted to the decentralization aspect of crypto and see a similar opportunity in decentralized social platforms like Bluesky.
The company may explore other means of monetization, such as subscriptions and hosting services for those wanting to host their communities on the protocol. Schneider envisions the potential of Atmosphere to be similar to WordPress, with the capability of building a large, decentralized ecosystem.
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