Google, one of the world’s leading technology companies, has made an impressive strategic move by integrating Alphabet’s AI robotics project, Intrinsic, into its core business operations. This move comes after Intrinsic had spent five years as an independent unit under Alphabet’s wing. Google’s decision to bring this AI project in-house signifies its commitment to pushing the boundaries of physical AI and its readiness to bring experimental projects closer to the heart of its operations.
The Journey of Intrinsic
Intrinsic was initially formed as an independent entity within Alphabet’s Other Bets division in 2021. This division is known for harboring a portfolio of high-risk, speculative companies with ambitious goals. Among these companies are Waymo, a robotaxi company, and Verily, a healthcare company. Intrinsic carved out its niche in this environment by presenting itself as an Android-like layer for robotics. Its primary focus has been on creating software and tools that simplify the process of creating robotics applications.
Google and Intrinsic: A Strategic Partnership
Although the specifics of the acquisition remain undisclosed, both companies have confirmed that Intrinsic will continue to operate as a separate group within Google. This integration is expected to foster a close working relationship between Intrinsic and Google’s DeepMind. The latter absorbed Alphabet’s now-defunct Everyday Robotics division in 2023 and has since launched two AI models to assist robots in executing physical tasks. Intrinsic will utilize Gemini AI models and Google cloud resources in their operations.
The integration of Intrinsic into Google’s core operations underscores the tech giant’s commitment to advancing AI and robotics. By leveraging Intrinsic’s expertise, Google is poised to make significant strides in the realm of physical AI and bring what were once experimental projects closer to reality.
The strategic alliance between Google and Intrinsic is a clear indication of Google’s readiness to push the boundaries of AI and robotics. With Intrinsic’s expertise and the resources of Google at their disposal, we can anticipate exciting developments in the field of AI and robotics in the near future.
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