Speculation Surrounding Meta’s Collaboration with Prada
Recent observations suggest that Meta, the tech giant previously known as Facebook, could be on the verge of launching a Prada version of its Meta AI glasses. Meta’s CEO, Mark Zuckerberg, and his wife, Priscilla, were seen attending Prada’s Fall/Winter 2026 Fashion Week show in Milan. Intriguingly, Zuckerberg was noticed conversing with Lorenzo Bertelli, the merchandising director of Prada and the son of its head designer, Miuccia Prada. Source
Zuckerberg’s Presence at Prada Show: A Hint at Collaboration?
Zuckerberg’s presence at the Prada show has sparked speculation about a possible partnership between the two brands. Although Zuckerberg has revamped his personal style over the years, it’s unlikely that his attendance was merely a fashion statement. This has led to conjectures that the visit might be connected to a forthcoming collaboration with Prada. However, neither Meta nor Prada has made any public announcements regarding such a collaboration.
Previous Partnerships and Developments
Meta has previously collaborated with EssilorLuxottica, a French-Italian eyewear company known for brands like Ray-Ban. This partnership birthed the high-tech Ray-Ban Stories, a line of smart glasses. EssilorLuxottica recently projected sales of over 7 million AI glasses in 2025, a significant increase from 2 million in the previous year. These figures include sales of both Ray-Ban Meta and Oakley Meta glasses, the latter being geared towards athletes.
A Potential Prada-Meta Collaboration: What Could It Mean?
The potential Prada AI glasses could mark Meta’s entry into the high fashion market, a niche that neither its Ray-Ban or Oakley collaborations have managed to tap into. Such a move could elevate glasses from a functional accessory to a luxury symbol, which could in turn enhance Meta’s brand image.
Privacy Concerns Surrounding AI Glasses
However, the rising trend of AI glasses has also raised privacy concerns. In a world increasingly wary of surveillance tools, people have begun to question the wisdom of embedding such technology into everyday accessories. This backlash against surveillance has led to people uninstalling devices like Ring doorbells and Flock cameras. In light of this, Meta may have to rethink its decision to incorporate facial recognition features into its glasses, a feature that has already sparked controversy and criticism.
Watch Out for the Techcrunch Event
The upcoming Techcrunch event in Boston, Massachusetts, scheduled for June 9, 2026, could potentially shed more light on these developments. Stay tuned for more updates on Meta’s possible collaboration with Prada and the future of AI glasses.
