Spotify and Liquid Death Unveil the Eternal Playlist Urn: A Bluetooth Speaker Like No Other
In a unique and irreverent collaboration, Spotify and Liquid Death have launched a product that has left consumers talking. The companies have teamed up to create the Eternal Playlist Urn, a limited-edition wireless Bluetooth speaker shaped like a cremation urn. This unusual collector’s item brings a new twist to how we perceive music and life itself.
The Eternal Playlist Urn: Not Your Ordinary Bluetooth Speaker
The Eternal Playlist Urn is not designed to hold ashes but to be a collector’s item. With only 150 units available for purchase in the U.S., it comes with a price tag of $495. The urn is 7 inches by 11.4 inches in size, with a Bluetooth speaker integrated into the lid. Given the compact size of the urn and the fact that all technical components are confined to the lid, one might question the audio quality.
Spotify’s Unique Approach to Music Streaming
Spotify describes the urn as the “world’s first-ever music-streaming urn,” humorously positing that it makes death “a lot less boring.” The concept is that the dearly departed can continue to enjoy their favorite music for all eternity. Spotify stated in a blog post, “Life needs music. So does the afterlife. That’s why Spotify has partnered with Liquid Death to create the Eternal Playlist Urn, the world’s first wireless speaker designed to bring your music somewhere it’s never been before.”
Creating Your Own Eternal Playlist
After acquiring the urn, you can create your own Eternal Playlist on Spotify by answering questions such as “What’s your eternal vibe?” and “What’s your go-to ghost noise?” Spotify uses your answers and listening history to generate a custom playlist, which syncs directly to the urn’s speaker. This playlist can be shared with friends and family, adding a personal touch to this unique product.
Image Credits:Spotify
Spotify’s Second Hardware Collaboration and Liquid Death’s Extreme Marketing
While Spotify has previously partnered with Ikea on a portable Bluetooth lamp speaker with Spotify Tap functionality, this marks the company’s second hardware collaboration with another brand. This isn’t the first time Liquid Death has pushed the boundaries of marketing either. The brand is known for its outrageous campaigns, such as a life-sized Yeti Casket-shaped cooler, which received over 800 bids and sold for a whopping $68,200.
The Takeaway
Regardless of whether you view the Eternal Playlist Urn as a clever stunt, a humorous gag, a tasteless joke, or simply absurd, it serves as a testament to the lengths brands will go to capture our attention. It also demonstrates the creative and unconventional ways companies are leveraging technology to create unique user experiences.
Original source Here
