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The silent ROI of AI learning assistants: reducing support burden while improving adoption

The Unseen Benefits of AI Learning Assistants in Education

The integration of Artificial Intelligence (AI) within the education sector has seen a tremendous surge in recent years. One of the most notable advancements in this realm is the development of AI learning assistants, aimed at improving the learning outcomes for students and teachers alike. However, the potential of these AI learning assistants extends beyond the classroom; they can also play a crucial role in optimizing operational efficiencies and driving business growth for publishers in the K-12 publication industry.

The Predicament of Digital Product Utilization

With the digital wave sweeping across the education sector, K-12 publishers are faced with the challenge of enhancing the utilization of their digital products. While the educational content created may be exceptional, many users fail to fully leverage these digital tools. This lack of engagement often stems from the initial difficulties users face in understanding how to use these digital learning tools. Consequently, this leads to a high volume of early-stage support tickets, especially at the start of the school year, overwhelming manual support teams and impacting the quality of customer service.

AI Assistants – Enhancing Platform Adoption and Engagement

AI learning assistants have the potential to revolutionize the way users interact with educational platforms. They can address common user issues instantly, fostering a seamless first-time user experience. AI learning assistants, like KEA from MagicBox, integrate securely with your Learning Management System (LMS) or platform using APIs and LTI, thus eliminating the administrative burden of managing and synchronizing educational content.

Furthermore, these AI assistants play a key role in guiding teachers through the platform, helping them discover new features, thereby improving platform usage. This not only keeps users engaged, but also builds trust, leading to increased adoption of the platform across schools and districts.

Reducing the Support Burden with AI Learning Assistants

While enhancing the learning experience is a significant advantage of AI learning assistants, they also substantially increase the productivity of support teams and reduce customer query processing time. AI chatbots can instantly answer repetitive questions, providing detailed navigation videos or live guided support, thereby acting as the first point of contact for users.

When the request reaches human agents, AI learning assistants summarize customer conversations, suggest solutions, and assist in finding the right resources, saving time and effort. Moreover, they can guide administrators through the platform’s workflows, automate documentation, retrieval, and resource discovery, which can improve employee productivity by up to 14%, as concluded by research at MIT and Stanford.

Measurable Impact for Publishers

AI learning assistants can generate a measurable ROI for the K-12 publication industry. They not only reduce the volume of support tickets, but also shorten onboarding cycles, leading to early customer activation. This has a direct positive impact on long-term revenue as higher feature adoption strengthens the case for renewal. Furthermore, reduced friction improves engagement with the platform, building loyalty and reducing customer churn.

Maximizing ROI with Effective Strategy and Execution

To maximize the ROI of AI learning assistants, publishers need to focus on improving core workflows with comprehensive platform integration. AI models evaluate existing data to create robust learning analytics, which can be used to improve the functionality of course writing and assessments. These AI learning assistants also use clearly defined escalation paths to human agents, ensuring a seamless transition for the user. A strong infrastructure, such as a multi-tenant structure, can help scale efficiently across districts, making it easy to adapt across different content licenses.

AI learning assistants are not just tools for improving learning; they are silent drivers of acceptance, retention, and operational efficiency. For publishers looking to turn their AI investment into measurable business growth, integrating AI learning assistants into their operations can be a game-changing move. Here is an insightful read on how the AI Learning Assistant is the new classroom search engine.

Ready to explore more about AI learning assistants and their silent ROI? Book a free demo with MagicBox.

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