Meta Unveils New Feature to Boost Threads’ User Base
Meta, formerly known as Facebook, is aiming to increase the monthly user base of its Threads app, which currently stands at over 400 million. The company is launching a new feature that simplifies the process of sharing posts from Threads to Instagram Stories, capitalizing on Instagram’s larger user base to attract more users to Threads. The announcement was made on Thursday, introducing a feature that allows users to share a Threads post to their Instagram Story without leaving the Threads app. The feature offers a preview of how the post would appear on the Instagram Story from within Threads. [source]
Threads’ Growth Since Its Launch in 2023
Threads, a text-first, Twitter-like app, was launched by Meta in July 2023 and has seen rapid growth due to its integration with Instagram. Users sign up for Threads through their Instagram accounts, which allows Threads to automatically populate users’ account details, such as username, bio, photo, verification status, and followers. With a single tap, users could follow the same accounts they were already following on Instagram. If the followed users were not on Threads, they would receive a notification informing them that someone had added them.
Threads’ Strategy for Continued Growth
Since its inception, Meta has consistently leveraged its larger social platforms to promote Threads, showcasing popular Threads posts on Facebook and adding a similar carousel of Threads posts to Instagram users. It has also facilitated cross-posting from Instagram and Facebook to Threads, contributing to the app’s adoption.
The results of these strategies are evident in the growth numbers. Market intelligence provider Similarweb reported last month that Threads is now seeing more daily usage on mobile devices than Elon Musk’s X. Despite X’s dominance on the web, Threads’ numbers have been steadily increasing, with the monthly active users doubling from 200 million in August 2024 to 400 million in August 2025. Threads also reached a milestone of 150 million daily active users, as announced by the company in October.
This new feature allowing users to easily share their Threads posts to Instagram Stories is yet another strategic move by Meta to boost Threads’ user base. As Instagram boasts an even larger user base, this integration could potentially attract a significant number of new users to Threads.
For users of both platforms, this seamless sharing feature can greatly enhance their social media experience, making it easier for them to connect and share content across both platforms.
As Meta continues to innovate and introduce user-friendly features, it remains to be seen how Threads will continue to grow and evolve in the competitive social media landscape.
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