AI Personality of the Year: A New Milestone in the AI Influencer Economy
After the introduction of AI beauty pageants and AI music competitions, a new award has been announced – the AI Personality of the Year. This is considered the next logical progression in the AI influencer economy as it transitions from a simple novelty to a well-established and profitable industry.
Unveiling the Competition
The competition is a collaborative initiative between OpenArt, a generative AI studio, and Fanvue, an AI-based creative platform. It is also supported by AI voice company, ElevenLabs. The competition, which officially opens on Monday, will run for one month. According to the organizers, the aim of this event is to honor the creative talent behind AI influencers and acknowledge their increasing commercial and cultural impact.
Competition Details and Prizes
The competitors will vie for a total prize pool of $20,000. This amount will be divided among the overall winner and the winners of individual categories that include fitness, lifestyle, comedian, music and dance artist, and cartoon, anime or fantasy personality. The winners will be honored at an event in May, which the organizers are calling the “Oscars” of AI personalities.
Participation Criteria
To participate in the competition, one must create their AI influencer on the OpenArt platform and submit it on www.AIpersonality.ai. Participants will be required to provide social media handles on platforms like TikTok, X, YouTube, and Instagram. They will also need to share the backstory of their character, their motivations for creating it, and details of any branding work.
Judging Criteria
The panel of judges includes 13-time Emmy winner comedian Gil Rief, the creators of Spanish AI model Aitana Lopez, and Christopher “Topher” Townsend, the MAGA rapper behind AI-generated gospel singer Solomon Ray. According to a document seen by The Verge, applicants will be evaluated based on four criteria: quality, social influence, brand appeal, and the inspiration behind the avatar. Points will be awarded for consistent interaction with followers, consistent appearance on social media, attention to detail like having the “right number of fingers and thumbs”, and having “an authentic narrative” behind the avatar.
Open to All
The competition welcomes both established creators and newcomers. However, existing AI influencers are required to submit material produced on the OpenArt platform, as per Matt Jones, head of brand at Fanvue.
Anonymity of Creators
Despite being a contest that celebrates virtual influencer creators, Jones clarified that participants are not obligated to publicly disclose their identity. He stated, “If a person who created this incredible work doesn’t want anything to do with the press, doesn’t want to expose themselves or have their name known, that’s obviously fine. We would just celebrate the work being done.”
Controversies Surrounding AI Influencer Ecosystem
The concept of creators remaining anonymous might seem odd for a competition that judges authenticity. This is particularly true in an AI influencer ecosystem that is built on fictional characters, fake personas, and fabricated stories. This very anonymity has also allowed scammers to prosper with little accountability. Questions about originality and whether AI-generated work or even a likeness has been appropriated by real creators also persist. Alongside, concerns about these tools merely reproducing existing biases in a synthetic form continue to plague the industry.
Final Thoughts
In spite of the controversies, Fanvue’s Jones believes that creators inevitably leave a part of themselves in the AI characters they create. He encourages creators to embrace this aspect. This idea finds its place in the influencer economy, where synthetic authenticity is already a familiar concept.
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