OpenAI Announces Strategic Reorganization to Enhance Product Unification
OpenAI told employees WIRED announced Friday that it will reorganize the company as part of ongoing efforts to unify its product offerings, WIRED has learned. OpenAI co-founder and president Greg Brockman will now lead the company’s product strategy in addition to his work on AI infrastructure, OpenAI confirms to WIRED. Brockman was previously temporarily tasked with overseeing OpenAI products while AGI Deployment CEO Fidji Simo was on leave for health reasons; The change is now official.
Streamlined Focus on Product Integration
“We are consolidating our product efforts to deliver with maximum focus on the agent future to appeal to both consumers and businesses,” Brockman said in a memo to employees obtained by WIRED. Brockman added that OpenAI’s products are growing together naturally and that the company has decided to merge ChatGPT and Codex into a unified experience.
Consolidation of Core Product Teams
OpenAI says it is combining ChatGPT, its AI coding agent Codex, and its developer-focused API into one core product team. The company says Codex is increasingly advancing its consumer and enterprise offerings that provide the ability to perform digital tasks autonomously on behalf of users.
Leadership Changes and New Roles
As the changes take place, other OpenAI executives are also taking on larger roles within the company. OpenAI’s Codex boss Thibault Sottiaux has been tapped to lead the company’s core product and platform teams. Sottiaux was instrumental in making Codex one of the company’s fastest-growing products ever. He is also one of the people responsible for developing OpenAI’s upcoming “super app,” which aims to combine Codex, ChatGPT and the company’s Atlas web browser into a unified desktop application.
Nick Turley, longtime head of ChatGPT at OpenAI, is taking on a new role to lead the company’s work on enterprise products. According to OpenAI, Turley, who has led ChatGPT since its launch and helped grow it to more than 900 million weekly active users, will no longer work on its consumer products. Ashley Alexander, a former Instagram vice president who led OpenAI’s work on healthcare products, will now lead the company’s consumer products division.
Strategic Focus Amid Competitive Pressures
The changes are the latest shakeup for OpenAI as leadership aims to focus the company on a few key product areas, including ChatGPT, Codex and its “super app.” Last month, OpenAI announced numerous leadership changes, including Simo taking a medical leave to focus on her health. OpenAI previously said Brockman would oversee product strategy in her absence. The company tells WIRED that Simo remains on medical leave and is awaiting her return, noting that she worked directly with Brockman on these organizational changes.
Over the last year, OpenAI has faced increasing pressure from competitors including Anthropic in domain coding and Google in consumer chatbots. OpenAI executives hope to simplify product offerings before the company plans to file for an initial public offering, which could come later this year.
Departures and Future Prospects
Other OpenAI executives left the company entirely last month, including the head of AI research for scientists, Kevin Weil; Sora’s boss, Bill Peebles; and its chief technology officer for enterprise applications, Srinivas Narayanan.
Update 5/15/26 2:35 a.m. ET: This story has been updated with additional details about new leadership positions.
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