Pronto: The Rising Star of India’s Instant Household Help Industry
Pronto, an Indian instant household help startup, is finalizing a funding round led by tech investor Lachy Groom that would value the fast-growing company at around $200 million after investment, TechCrunch has learned.
The deal is expected to raise about $20 million in fresh capital and would mark a sizable jump from the $100 million valuation at which the company raised $25 million in a Series B round led by Epiq Capital in early March, doubling its valuation in a matter of weeks, two people familiar with the matter said.
Rapid Growth and Expansion
Bengaluru-based Pronto processed around 500,000 orders last month and is currently processing around 24,000-25,000 orders per day, up from around 18,000 daily bookings in March and around 1,000 last year.
Founded in 2025, Pronto connects households with on-demand domestic help for services like cleaning and housework, promising fast turnaround times through a managed network of workers.
Scaling Across Cities
In March, Pronto founder Anjali Sardana told TechCrunch that the startup had grown from one city to 10 – including Delhi NCR, Bengaluru, and Mumbai – and from five to more than 150 micromarkets. However, much of its business remains concentrated in a handful of markets, with the National Capital Region accounting for about half of total bookings.
Empowering Women Workforce
The startup has more than 4,500 active professionals on its platform, about 99% of whom are women, Sardana said last month, adding that demand continued to outpace onboarding of new workers, with bookings increasing about 20% week over week.
Investment and Future Prospects
Prior to this funding, Pronto had raised approximately $40 million in total. Its investors include Epiq Capital, Glade Brook Capital, General Catalyst, and Bain Capital Ventures.
Pronto and Groom did not respond to requests for comment.
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