Meta Ventures into Gaming with AI-Driven App ‘Pocket’
Meta is making headlines in the gaming world with its latest innovation, a new app called Pocket. This app empowers users to generate small, interactive apps and games using AI prompts. Pocket emerges from Meta’s strategic acquisition of Gizmo’s team earlier this year, a platform known for its vibe-coded gaming. The app describes itself as “a creative platform for making and sharing gizmos,” which is the term used for these interactive experiences. Additionally, Pocket offers a scrollable feed where users can explore and interact with gizmos created by others.
Similarities and Origins
Upon reviewing the app’s screenshots available on Google Play, it’s evident that Pocket shares many similarities with Gizmo’s original app, which remains listed. Both Pocket and Gizmo leverage written AI prompts to facilitate the creation of small, interactive experiences and feature a discovery feed for exploring content.
Launch and Discovery
The app was first brought to public attention by Alessandro Paluzzi, a renowned reverse engineer and frequent discoverer of new apps and features. He published a Play Store screenshot of Pocket on X. Despite its recent spotlight, data from app intelligence provider Appfigures indicates that Pocket was initially launched on June 29, 2026, on both the App Store and Google Play. However, due to its recent release, it’s unclear if the app has garnered significant downloads yet.
Prominent outlets, including Business Insider and Investing.com, have also covered Paluzzi’s discovery. Meta has yet to issue an official comment regarding the app’s launch.
Meta’s Continued AI Innovation
Pocket is a testament to Meta’s ongoing efforts to mainstream AI creation tools, building on its previous initiatives. These include AI-generated images via the Meta AI app and AI video creation through an app called Vibes. Meta has also integrated AI features into its social platforms and video-editing app for creators, Edits.
Image Credits:Meta
Initial Experiments and Future Potential
As Meta has not made an official announcement regarding Pocket’s debut, it seems likely that the app is still in the early stages of experimentation. Meanwhile, Gizmo, Pocket’s counterpart, has achieved 635,000 lifetime installs across iOS and Google Play, with a 98% positive sentiment according to Appfigures.
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