Tim Cook Prepares to Step Down as Apple’s CEO
As Tim Cook prepares to transition from his role as CEO of Apple, he has been actively working behind the scenes to ensure a smooth handover to his successor, John Ternus. Over the past several months, Cook has been mentoring Ternus, equipping him with the necessary skills and insights for his new role. In a unique event, Cook recently introduced Ternus to the beloved Pokémon character, Pikachu.
The duo met with the Pokémon team to discuss gaming collaborations. In an accompanying video, Pikachu can be seen exploring the Apple Park campus, delighting viewers with scenes of it dancing under the iconic rainbow arch and picking an apple from the orchard.
Pikachu’s Visit to Apple Park
While the exact purpose of the Pokémon team’s visit to Apple Park remains unclear, it is evident that Apple’s relationship with the Pokémon franchise is thriving. Cook first encountered Pikachu during a September 2025 trip to Japan, marking the reopening of the Apple Ginza store in Tokyo.
Apple’s platforms host several popular Pokémon-themed games, such as Pokémon GO, Pokémon Trading Card Game Pocket, Pokémon UNITE, and Pokémon Champions. These collaborations underscore Apple’s commitment to providing engaging gaming content for its users.
Tim Cook’s Final Earnings Call as CEO
Tim Cook is set to participate in his final Apple earnings call as CEO today at 2 p.m. Pacific Time / 5 p.m. Eastern Time. Alongside CFO Kevan Parekh, Cook will discuss Apple’s second-quarter earnings results for the 2026 calendar year. Though primarily aimed at shareholders and Wall Street analysts, the call is accessible to anyone interested in Apple’s financial performance.
Cook Expresses Gratitude to Shareholders
During the earnings call, Cook confirmed that it would be his last as CEO, with John Ternus assuming the role on September 1. Cook will transition to the position of executive chairman. In a heartfelt message, Cook extended his gratitude to shareholders, particularly those who have shown long-term support and trust in Apple.
Apple’s Decision to Raise Prices
In the same earnings call, Cook addressed the recent price increases for Macs and iPads, attributing them to a significant surge in memory costs. Describing it as a “100-year flood on memory pricing,” Cook emphasized that the decision to raise prices was made reluctantly and out of necessity.
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