As generative media becomes more advanced and accessible, it is helpful to know where content comes from and whether it has been altered. Today, we’re expanding our content transparency and review tools across Search, Gemini, Chrome, Pixel and Cloud, and deepening our partnership across the industry.
Scaling our technology
Three years ago, we launched SynthID, our industry-leading digital watermarking technology that embeds imperceptible signals into AI-generated content. Since then, we have integrated SynthID into our generative media models and products, watermarking over 100 billion images and videos and 60,000 years of audio.
In a growing number of our generative media tools, we use C2PA Content Credentials, the industry standard that shows how media was created and modified with or without AI. Pixel 10 was the first smartphone to provide content credentials for images in its native camera app, and we’re expanding this technology to include video on Pixel 8, 9, and 10 phones in the coming weeks.
By using this technology at the recording location, Pixel documents when content was captured by a camera. In the age of generative media, we believe that identifying authentic, unedited content can be just as important as knowing when a file was created or edited using AI.
Providing additional ways to review content
Our goal is to make it easier to learn more about the content you encounter online. That’s why we recently added SynthID verification for image, video and audio to the Gemini app. It’s been used 50 million times worldwide and we’re expanding this verification feature to Search Today and Chrome in the coming weeks.
You can learn more about an image’s origins by using search features like Lens, AI Mode, and Circle to Search, as well as Gemini in Chrome. Just ask, “Is this done with AI?” or “Is this AI generated?”
We are also adding verification for C2PA content credentials to easily check whether the content is an unaltered original from a camera or whether it has been modified and by which tools. This feature is rolling out to the Gemini app starting today and will also be available in Search and Chrome in the coming months. This is based on features like YouTube’s labels that identify AI-generated content and our collaboration with trusted testers at Backstory to make detection tools faster and more reliable.
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